Ad ROAS Doctor
Know if your ads make money — and the one fix that moves profit most.
Enter your spend, revenue and unit costs. Get your real break-even ROAS, the profit (or loss) your ads actually produce, and a ranked fix plan.
- Time to result
- Under 2 min
- You need
- Spend, revenue, margins
- You get
- Break-even ROAS + fix plan
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- Actual vs break-even ROAS and ad profit
- Funnel metrics: CTR, CPC, CPM, CVR, CPA, AOV
- Per-order unit economics
- Break-even target for every funnel stage, and the likely bottleneck
- Creative, offer and landing-page diagnosis
- Fix plan ranked by profit impact + scaling guardrails
- Prioritised experiments with sample sizes and budgets
- Hook and CTA alternatives with a test matrix
- Scale / fix / pause call for each ad you paste
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Why this matters
Most ad dashboards celebrate ROAS without knowing what ROAS you need just to break even. A 2.5x ROAS can be excellent for one store and a steady loss for another, once product cost, shipping, payment fees and returns are counted. Scaling budget on the wrong number quietly burns cash.
The toolWhat Ad ROAS Doctor does
Ad ROAS Doctor rebuilds your per-order economics and funnel (CTR, CPC, CPM, conversion rate, CPA, AOV), calculates the break-even target for every stage, and compares it with what your ads actually deliver. The full report diagnoses the likely bottleneck, checks your ad copy, offer and landing page, ranks fixes by profit impact and sizes each experiment with the sample and budget it needs. Calculations are exact; recommendations are clearly labelled rules of thumb.
What you walk away with
Your true break-even ROAS and maximum profitable CPA
Monthly profit or loss your ads are actually producing
Unit economics per order in one clear table
A ranked fix plan with the estimated monthly profit of each lever
Scaling guardrails: the targets to hold as you raise budget
Free preview $0
- Actual vs break-even ROAS and ad profit
- Funnel metrics: CTR, CPC, CPM, CVR, CPA, AOV
- Per-order unit economics
Full report $19 ≈ AED 70 · one-time · launching soon
- Break-even target for every funnel stage, and the likely bottleneck
- Creative, offer and landing-page diagnosis
- Fix plan ranked by profit impact + scaling guardrails
- Prioritised experiments with sample sizes and budgets
- Hook and CTA alternatives with a test matrix
- Scale / fix / pause call for each ad you paste
How Ad ROAS Doctor works
- 01
Enter your numbers
Ad spend, attributed revenue, orders and your cost structure for the same period.
- 02
We rebuild unit economics
Contribution margin per order after product cost, fulfilment, payment fees and returns.
- 03
Diagnose the gap
Actual ROAS vs break-even ROAS, plus funnel checks on CTR and conversion rate.
- 04
Get the fix plan
Levers ranked by monthly profit impact, with scaling guardrails.
Ad ROAS Doctor questions
What is break-even ROAS?
Break-even ROAS is the return on ad spend at which ad-driven orders exactly cover their own product, shipping, payment and return costs plus the ad spend itself. It equals 1 divided by your contribution margin percentage. Below it, every sale from ads loses money.
Why is my platform ROAS good but my bank balance is not?
Platform ROAS uses revenue, not profit, and often over-attributes sales. Once product cost, fulfilment, payment fees and refunds are removed, the margin left to pay for ads is usually much smaller than it looks.
What is a good ROAS for ecommerce?
There is no universal good ROAS. A store with 75% gross margin can be profitable at 1.8x, while a store with 35% margin may need 4x or more. That is why this tool calculates your own break-even first.
Is my data stored?
Not for free previews: the preview runs entirely in your browser. Your numbers are not sent to our servers. If you buy the full report, your inputs are sent securely to our server to generate it, then deleted after 30 days. The finished report stays available to reopen and download for 90 days from payment, then it is deleted too.
Does it work for Google, TikTok and Meta?
Yes. The economics are platform-independent. Platform choice only adjusts the benchmark ranges used for CTR and conversion-rate diagnosis.
Last updated October 1, 2026
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